Holiday camps can be one of the biggest revenue drivers for sports coaching businesses. When planned well, they boost income, attract new customers, and convert one-off attendees into long-term members.
But profitable camps don’t happen by accident. They require smart planning, strong systems, and a great experience for parents and athletes.
Here’s your complete guide to running holiday camps that are both successful and profitable.
1. Plan Early and Set Clear Goals
Start planning your camp weeks (or months) in advance.
Define:
- Target age groups
- Capacity per session
- Pricing structure
- Staffing requirements
- Revenue goals
Knowing your numbers helps you price correctly and avoid last-minute stress.
Coordinate Sport helps you forecast attendance and manage capacity so you never overbook or underfill sessions.
2. Price for Profit (Not Just Attendance)
Many coaches underprice camps to attract numbers, but that hurts profitability.
Consider:
- Staff wages
- Venue costs
- Equipment
- Insurance
- Marketing
- Admin time
Offer:
- Early bird discounts
- Sibling offers
- Multi-day bundles
Use Coordinate Sport to manage tiered pricing and promo codes automatically.
3. Make Booking Simple and Online
Parents expect:
- Online booking
- Instant confirmation
- Secure payments
- Mobile-friendly access
- Manual booking methods = lost sales.
Coordinate Sport lets parents book and pay online in minutes, no emails, no bank transfers.
4. Fill Your Camps Faster with Smart Marketing
- Social media
- WhatsApp groups
- School partnerships
- Referral incentives
Use:
- Countdown timers
- Limited spaces messaging
- Testimonials
- Past camp photos/videos
Coordinate Sport stores parent data so you can retarget past attendees easily.
5. Automate Communication to Save Time
Send:
- Booking confirmations
- Packing lists
- Drop-off details
- Weather updates
- Emergency info
- Automating this saves hours.
Coordinate Sport sends automatic emails and reminders to reduce questions and no-shows.
6. Run Smooth Sessions On the Day
Use:
- Digital registers
- Medical info access
- Emergency contacts
- Coach rotas
Everything should be in one place.
Coordinate Sport gives coaches mobile access to registers and key information.
7. Increase Spend Per Customer
Boost revenue with:
- Merchandise
- Private sessions
- Membership upgrades
- Birthday parties
- Next-term offers
Capture upsells and follow-ups easily through your system.
8. Convert Campers into Long-Term Clients
Your biggest opportunity is after the camp ends.
Follow up with:
- Thank-you emails
- Feedback surveys
- Discounted term programmes
- Free trial sessions
Coordinate Sport lets you track attendance and automate follow-up campaigns.
9. Track Performance & Improve Every Camp
Review:
- Revenue
- Attendance
- Drop-off days
- Best-selling offers
- Marketing performance
Coordinate Sport reporting helps you refine future camps for higher profit.
Why Profitable Camps Matter
Well-run camps:
- Boost cash flow
- Attract new families
- Build brand awareness
- Fill term programmes
- Support business growth
They shouldn’t feel chaotic.
How Coordinate Sport Helps You Run Profitable Camps
With Coordinate Sport you can:
- Manage bookings & payments
- Control capacity
- Automate emails & reminders
- Track revenue
- Run registers digitally
- Upsell programmes
All from one platform.
Final Thought
Holiday camps are more than just childcare, they’re a growth engine for your business.
With the right systems, you can run camps that are:
- Easier to manage
- Better for parents
- More profitable for you
Discover how Coordinate Sport can transform your holiday camps.
